About Us

Drawing on first-hand experience, Robert Reid Group assists business owners in selling their businesses and monetizing the value they have created.

Robert Reid Group is focused on bringing value to entrepreneurs of small and lower middle-market businesses through

  • Preparing and implementing value-creating exit strategies
  • Finding serious, interested buyers
  • Negotiating deals and advising through the highly complex selling their business

Robert Reid Group Works with Lower Middle-Market and Small
Businesses in the Mid-Atlantic Region, Northern Virginia,
and Greater Washington DC Area



Robert Reid Group

Lance Saunders knows manufacturing and small business. He knows what makes a business sellable, how to position a sale at maximum value, how to increase interest and offers, and how to negotiate and close a successful deal.

Lance is the founding partner and President at Robert Reid Group. He has 25 years of extensive experience in business ownership, growth, development, and operations. Lance’s attention to detail, professionalism and commitment to client satisfaction ensures he always puts his clients’ best interests first.

Lance purchased, revived, and sold what became a multi-million-dollar manufacturer, wholesaler, and distributor. He managed manufacturing arrangements and purchase agreements with clients and suppliers in more than 20 countries across three continents. He seamlessly negotiated the sale and transition of the business achieving a higher-than-expected outcome. He is recognized as a commercial visionary with the proven ability to lead large-scale change and execute multinational growth opportunities across sales, product development, and manufacturing functions.

Building off of his real industry experience Lance provides a business valuation range that sellers can trust and assists entrepreneurs with an exit strategy that will work for them. He has the expertise to relentlessly market small and lower middle-market companies to interested parties and guide owners through the highly complex process of ownership transfers.

Lance is a Certified Merger & Acquisition Advisor (CM&AA) with the Alliance of M&A Advisors and has a Master of Business Administration from the Booth School of Business at the University of Chicago. He holds a Bachelor of Science in Accounting from the Marriott School of Accountancy at Brigham Young University. Lance is a member of the Alliance of Merger and Acquisition Advisors, and the International Business Brokers Association.

Lance Saunders

Ph (703) 775-8400
Fax (703) 388-0648

[email protected]
1750 Tysons Blvd., Suite 1500
McLean, VA 22102