Confidentiality in Marketing

Confidentiality is one of the most important issues surrounding the sale of your business.

Your ongoing relationships with employees, customers, and suppliers are extremely important factors to your company’s success and to the value you will receive for your company.  Any premature indication of a possible change in ownership could disrupt these relationships and could weaken your company’s competitive position.

That is why confidentiality is critically important at every stage in the process of selling your business.

With proper care and procedures, it is possible to minimize the risk of an untimely disclosure. Robert Reid Group’s first contact with potential buyers, made through our strategic marketing campaign, is made using a blind profile of your company. Your company details and location are only described in general terms. A broad description of your services and products, and opportunities for growth, are explained along with key financial metrics. Your company is not identified in the blind profile.

Robert Reid Group will only release more detailed information to interested buyers who work under and agree to our detailed confidentiality and non-disclosure agreement.

With Robert Reid Group you can rest assured of confidentiality throughout the sale process. This will allow you the peace of mind and time to focus on running your business and ensuring that there is no disruption in your continued operations, which is a key metric in maximizing your closing price.